Ahmed Magdy played an integral role in the largest "Below the Line" advertising company in Egypt, the Promo Group. Formerly the Business Developer for the parent company, Promo Group, Mr. Magdy worked his way through the sister companies as General Manager of Promo Sport (specializing in sporting events) and Event & Operation Director of Promoters (specializing in event management). This allowed him to branch off on his own and form Eve Agency.
His expertise has created memorable events in Egypt such as, Disney on Ice, Shakira, Ricky Martin, Pussy Cat Dolls, Bocelli, Muhammad Mounir (with an attendance of over half a million), Brain Adams, Shaggy, Craig David's "Challenge With Peace in Sharm el Sheikh" … to name a few. Ahmed has also organized international "friendly soccer matches" with AL Ahli SC vs A.S. Rome; Al Ahli SC vs FC Barcelona (2 times); Zamalek SC vs S.S. Lazio; Al Ahli vs Real Madrid C.F.
Dominating in the quality required in the corporate world, Eve Agency is the main advertising agency for Vodafone – handling their corporate launches, organizing Vodafone 2013 ICT booth, dealer events, Ramadan events, store grand openings and is the “exclusive advertising” agency representing all Vodafone concerts in 2012 and 2013 (including two of the legendary Muhammad Mounir’s concerts). Eve also is one of the main agencies with Mobinil: coordinating their sporting events (organizing raffles and tournaments for Ramadan's Annual Soccer Tournament & Mobinil Golf Classic), organizing HR events, organizing Mobinil summer activation (season 2010 – 2011, 2011-2012) at Marina, Diplomat and Marassi. Playing a crucial role in the production of Mobinil branding (in the main meeting points like Tivoli Center, Porto Group and all private clubs in Porto Cairo Development and all popular clubs such as Gezira Sporting Club and Heliopolis Sporting Club) and corporate booths (organizing Mobinil's 2014 ICT booth). In addition, Eve has done launch events for "Samsung S4" mobile in Egypt, BTL 2012 & 2013 annual main events for Suez Cement Company and owns the advertising rights for "550" (the hottest meeting point in north coast … running with Vodafone, Coca-Cola, Marlboro and Coldwell banker). In addition to currently attaining work with Coca Cola, Mercedes, Philip Morris, British American Tobacco, Orascom Construction & Telecom, Juhayna Juice and Americana Group ... Eve Agency just finished coordinating the MENA Special Olympics opening ceremony with the special attendance of President Cici.